Pamela Hewitt
What’s a nice girl like me doing in cyberspace? I’ve always been a word-on-the-page person. I read. I write. I edit. I teach. So what am I doing using web technology, digital imaging and electronic design software to pioneer online professional editing courses and electronic publishing?
It’s the old story. I hoped technology would give me the freedom to spend more time writing and creating new work. But when you set about saving time with the aid of technology, sometimes you let yourself in for more than you bargained for.
Let me explain.
As well as being an editor, I’m a qualified teacher. I enjoy the creativity of designing and presenting courses and I love the contact with students. For the past several years, I’ve combined these two passions — in language and teaching — to run workshops and give lectures on editing, as well as editing manuscripts.
Teaching editors and writers is inspiring and fun. The drawback is that if you do it properly, it takes a long time to research a new course. Running a workshop once or twice is barely viable. In order to recover the significant development costs, you need to present the same workshop many times over.
My courses were popular and I was often asked to repeat them. After a few times, presenting the same workshop loses its flavour, until it’s like chewing cardboard.
One day I had a brainwave. I’d put my courses online. People could download courses whenever they wanted and pay for them online. Piece of cake.
Oh, and while I was at it, I might as well establish an online journal about editing. I’d put the word out and soon fabulous articles would come tumbling in. Highly regarded editors would jump at the chance of joining the editorial board and we would have, for the first time, an independent, online Australian journal for editors and writers. Nothing could be simpler. Do I hear cynical laughter?
Well, as a matter of fact, it all happened! And just to prove that it wasn’t a flash in the pan, we did it again. The first two issues of
The Fine Print are available free, online and the third is in production. It seems to have struck a chord. The response has been enthusiastic and positive.
The courses were a more complicated affair. Developing a website with an e-commerce gateway took longer than I expected. It wasn’t just a matter of researching and writing hundreds of thousands of words of courseware especially designed for web delivery. You also chew up hours removing obstacles you didn’t even know existed. You think you’ve anticipated every possible hitch and then there’s a problem with the DNS. Or the ‘includes’. Or you have to make decisions about arcane, liturgical-sounding activities like transferring hosts.
I’ve been running my own business for ten years. I was used to estimating the time a job would take and then adding a bit extra for unforeseen events. But websites are different. They’re a kind of Bermuda Triangle for time.
When the first series of courses went live, it was the culmination of an enormous effort. There was more involved in web development than I could have predicted when I blithely decided to embark on the project. Maybe I’d never have begun if I’d realised … But it’s been more than worthwhile.
Along the way, I also learnt many new skills in rapid succession. Perhaps more importantly, I learnt to trust my instincts about what works and what doesn’t in the electronic world.
Learning new skillsOver the past year I’ve acquired and learnt several new software packages, including Dreamweaver, InDesign and Photoshop. It’s dizzying to pick up skills at the same time as developing content but it’s also been great fun.
I’ve become a terror with a digital camera. All my friends will attest to it. I photograph meals at restaurants, patterns in the footpath, scaffolding on building sites. You never know when an image might come in handy on the site.
It might sound crazy to attempt to pick up so many new skills in such a short time. And yet, everything I’ve learnt meshes neatly into my existing skills. Although people still associate blue pencils with editors, we don’t use them any more. These days I rarely mark up on hard copy. Most editing is now done on screen. Editors moved into the information economy long ago.
And this is a lesson I’d pass on to anyone who wants to develop new technical skills—don’t underestimate what you already know. Trust your knowledge of your market and your business. If you’ve been operating successfully in business, you’re bound to know a good deal about the market.
You can build on this knowledge as you move from one form of delivery to another.
An unanticipated bonus of web development was the teamwork. As a freelancer, I’d almost forgotten how much I enjoyed working with designers, illustrators and all the other people whose skills go to putting a journal and a website together. I relished every aspect of the process—briefing the artists, responding to the roughs and, best of all, seeing the finished product on the screen.
My learning curve has been not so much steep as nearly perpendicular. I cringe when I see the faltering steps I made only months ago. Along with everyone else picking up complex new skills, the more you learn, the more you see that there is to find out.
What’s next?Another aspect of working with websites is that you’re never finished. There’s always something to change, something to update. Even in the unlikely event that your business needs don’t change, the technology will.
I know that taking my business online will mean maintenance as far as I can look into the future. Luckily, I have some plans.
As a matter of fact, the other day, I had a brainwave. When my courses are all online and running smoothly, why not offer them in MP3 versions too? I can just see would-be editors and writers listening to courses as they jog around the harbour foreshore or travel to work listening to a Discman or an IPod.
It might be the next stage in online education. I’ve already found the perfect voice coach. And as well as podcasting, there’s the video plan …
© Pamela Hewitt
www.emendediting.comThe Emend Editing courses most relevant to this article are Page to screen Editing for the web and Wired words Onscreen editing for PC and Mac.
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